Dolce & Gabbana, the Italian designer who works for the superstars and A listers all over the world, has introduced two limited edition sneakers. Five different colors in different styles are offered. Shown are the glossy bronze and black designs
Look for these sneaks on the feet of your favorite celebs soon.
They're about 335 Euro per pair.
Implications - Flashy shoes are all the rage these days with consumers demanding for bold colors in their footwear. In addition to the style of the shoe, people are looking for vibrancy to showcase what they're wearing to friends. These ideas can be extended to different industries. Showy items that look expensive are growing in popularity since the recession as consumers still want to seem as if they can still afford luxury goods.
Dolce & Gabbana Shoes
Limited Edition Sneakers
Trend Themes
1. Bold Footwear - Consumers are seeking footwear with bold colors and styles, creating opportunities for companies to differentiate themselves in the market with unique and vibrant designs.
2. Limited Edition Products - Limited edition runs of products, such as the Dolce & Gabbana sneakers, can create a sense of exclusivity and demand among consumers.
3. Affordable Luxury - Consumers are looking for ways to demonstrate their style and status through affordable luxury products, presenting opportunities for companies to offer high-end looks at lower prices.
Industry Implications
1. Footwear - Footwear companies can capitalize on the trend towards bold designs and limited edition runs to differentiate themselves in the crowded and competitive market.
2. Fashion and Apparel - Fashion and apparel companies can offer affordable luxury options to consumers looking for high-end looks at lower prices, taking advantage of the trend towards products that appear expensive but are accessible to the average person.
3. Accessories - Companies that produce accessories such as handbags and jewelry can also take advantage of the trend towards affordable luxury, offering items that add a touch of glamour and sophistication to outfits without breaking the bank.