Nike introduces a new iteration of the Air Jordan 1 Low sneaker model to join the Doernbecher Freestyle XVII Collection that first launched earlier this year in October. The capsule arrives annually and features inspiring designs from six young designers.
One of these designers is Riddhi Mahajan, and Tony Mui, Director of Video at SoleSavy unveils a closer look at the new sneaker. The uppers are made from smooth leather materials throughout the mid-foot section and then contrasted by forest green nubuck. This is seen along the toe tips and the throat sections, continuing to the overlays by the forefoot. It features a positive message on the quarters that read "Radiate Positivity" in mismatching fonts.
Color-Blocking Vibrant Sneakers
Nike Unveils a Doernbecher Version of the Air Jordan 1 Low
Trend Themes
1. Doernbecher Freestyle XVII Collection - Nike's annual collaboration with young designers produces inspiring and unique sneaker designs.
2. Color-blocking Footwear - The use of contrasting and bold colors in footwear design is increasing in popularity.
3. Positive Messaging on Sneakers - Incorporating uplifting messages on sneakers is becoming a trend in footwear design.
Industry Implications
1. Footwear Design - Brands can capitalize on the trend of color-blocking and positive messaging to create unique and inspiring footwear designs.
2. Youth Fashion - The Doernbecher Freestyle XVII Collection taps into the creativity of young designers, making youth fashion a potential industry for disruptive innovation.
3. Athletic Apparel - As sneaker culture continues to grow, incorporating bold and unique designs can disrupt the athletic apparel industry.