Chrysler has decided to split up the branding of its Dodge cars and trucks, and the images above reflect the respective Dodge logo redesign. The lead image features two red racing stripes placed at an angle to the Dodge insignia; those stripes are meant to evoke the performance aspect of Dodge cars.
If you take a look at the microsite dedicated to Dodge trucks, however, the preferred branding is Ram Trucks--few references are made to Dodge. In splitting up the company's branding, the Dodge logo redesign was the next logical move to reshape the perception of Dodge cars.
Distinctive Logo Enhancements
Dodge Logo Redesign Separates Cars & Trucks, Emphasizes Performance
Trend Themes
1. Distinctive Logo Designs - Companies are investing in new and distinct logo designs that help capture their customers' attention.
2. Brand Separation - Companies are separating their brands to create new identities for their products or services.
3. Performance Emphasis - Companies are placing a greater emphasis on the performance aspect of their products or services.
Industry Implications
1. Automotive Industry - The automotive industry is investing in new logo designs to create distinctions between their cars and trucks.
2. Marketing Industry - The marketing industry is helping companies separate their brands to create new identities and perceptions.
3. Sports and Fitness Industry - The sports and fitness industry is placing a greater emphasis on performance aspects of their products or services to attract customers.