Not many people are aware of the environmental damage caused by mining, which is why the 'No to Mining In Palawan' campaign by Philippine-based agency DM9JaymeSyfu produced a series of ads about this important issue.
Simple but powerful, these prints show the image of animals with an open and bloody wounds on their backs. The agency used a wide range of animals -- from whales to mouse deer -- to illustrate how the inadequate exploitation of the land seriously harms all wild creatures. The mammals appear on the center of a black and looming background, which helps to focus viewers' attention directly on the animals.
Wounded Animal Ads
The 'No to Mining in Palawan' Campaign by DM9JaymeSyfu is Heartbreaking
Trend Themes
1. Eco-activism Marketing - There is a growing trend towards using marketing campaigns to raise awareness of environmental issues.
2. Shockvertising - Using a graphic and thought-provoking approach to advertising can be a powerful way to create buzz and engagement.
3. Sustainability Education - As consumers become increasingly aware of environmental issues, there is an opportunity to offer education and resources around sustainable living.
Industry Implications
1. Marketing & Advertising - Innovative campaigns that use provocative imagery can help raise awareness of important issues and drive societal change.
2. Environmental Conservation - There is an opportunity for organizations focused on preserving the environment to partner with marketing agencies and use their platforms to share important messages.
3. Education & Training - With a growing emphasis on sustainability, there is an opportunity for educational institutions to develop programs and resources to educate individuals on ways to live more sustainable lives.