At the New York Toy Fair, Klutz is introducing an all-new line of Mini Kits, which help kids to engage in a variety of quick activities to create projects like their own DIY erasers. The 'Make Mini Erasers' are offered in a variety of fun themes like Cuties, Animals, Sweets and Aliens, some of which offer clay that's pastel-colored, glittery, neon or able to glow in the dark. The small DIY eraser kits include everything that's needed to complete the craft, including a sculpting tool, colorful clay and an instruction book for making more than a dozen fun eraser shapes.
The line of Klutz Mini Kits also includes a Grow Your Own Crystal Animal craft that can be completed in various themes. Due to their compact size, the Klutz Mini Kits are said to make perfect impulse purchases.
Eraser Creation Kits
Klutz's Mini Kits Help Kids to Sculpt Their Own DIY Erasers
Trend Themes
1. DIY Eraser Sculpting - Toy companies can capitalize on the trend of DIY crafts by offering eraser sculpting kits for kids and young adults.
2. Theme-based Craft Kits - Craft companies can appeal to different niche markets by offering theme-based craft kits like the Klutz Mini Kit themes such as Cuties, Animals, Sweets and Aliens.
3. Compact DIY Kits - Small, compact, and easy-to-complete DIY craft kits like Klutz Mini Kits can cater to impulse buyers looking for quick and fun activities.
Industry Implications
1. Toy Manufacturing - Toy companies can explore creating various DIY craft kits and appeal to kids and young adults who seek fun and engaging activities.
2. Craft Industry - The craft industry can benefit by expanding their offerings to include theme-based craft kits and capitalize on the DIY trend.
3. Retail Industry - By selling small, compact, and easy-to-complete DIY craft kits like Klutz Mini Kits, retailers can cater to impulse buyers looking for affordable and entertaining activities.