The demand for authentic diversity-promoting retail spaces has become a mainstream conversation as individuals—consumers, activists, and entrepreneurs—have pointed out how inaccessible most environments are. PUSH is a flagship store concept by Eoghan Ross, an emerging interior designer and student at the University of Huddersfield.
Ross chose a site on London's Oxford Street as the blueprint for the project. Conceptually, the layout of PUSH occupies three floors. Ross was mindful of promoting a sense of comfort and accessibility in his vision. This is why the diversity-promoting retail space acts as a hybrid that brings together "the home comforts of online shopping with in-person retail."
Eoghan Ross envisions their diversity-promoting retail concept to be a flagship location for sustainable and gender-neutral fashion brands. The idea also includes on-site tailoring and alteration studio services.
Diversity-Promoting Retail Concepts
Eoghan Ross Designs PUSH as a Conscientious Retail Space
Trend Themes
1. Diversity-promoting Retail Spaces - Create retail spaces that promote diversity and inclusivity, such as incorporating sustainable, gender-neutral fashion brands and on-site tailoring and alteration services.
2. Hybrid Online and In-person Retail - Explore the concept of blending the comforts of online shopping with the in-person retail experience to create a hybrid retail space that caters to diverse customer needs.
3. Inclusive Interior Design - Incorporate inclusive interior design practices that promote accessibility, comfort, and diversity, such as creating spaces that cater to individuals of all abilities and backgrounds.
Industry Implications
1. Retail Industry - Retailers can take advantage of the trend towards promoting diversity and inclusivity to attract a diverse customer base and gain a competitive edge in the market.
2. Fashion Industry - Fashion brands can capitalize on the trend towards sustainability and inclusivity in retail by incorporating sustainable and gender-neutral fashion designs in their product lines.
3. Interior Design Industry - Interior designers can create spaces that promote comfort, accessibility, and diversity for retail spaces, creating unique and inclusive environments that connect with customers on a personal level.