In an effort to appeal to a broader consumer demographic, iconic skincare brand Avon has expanded its product portfolio with the introduction of its new vegan Distillery Line. The plant-powered product collection features an array of new skincare options including a vitamin C powder, cleansing balm, night cream, SPF 25 day cream, and purifying oil. The beauty brand announced its intention of a makeup line that is scheduled to roll out in the near future.
The Distillery Line will also feature more sustainable packaging, including "recycled glass to avoid plastic and for the makeup collection, [Avon is] using paper compacts and no mirrors to assist with recyclability" and the company plans to be entirely recyclable by 2025. Consumers can purchase the new vegan line on Avon's website.
Sustainable Vegan Skincare Products
Avon's Distillery Line is Vegan and Packaged in Recycled Glass
Trend Themes
1. Vegan Skincare - The introduction of Avon's new vegan Distillery Line highlights a trend towards plant-powered skincare options.
2. Sustainable Packaging - Avon's use of recycled glass and paper compacts for their Distillery Line reflects a growing trend towards more sustainable packaging in the beauty industry.
3. Makeup as an Extension of Skincare - Avon's announcement of a makeup line in addition to their new vegan skincare line suggests a trend towards consumers viewing makeup as part of their skincare routine.
Industry Implications
1. Beauty - Avon's new vegan and sustainable Distillery Line indicates an opportunity for disruptive innovation in the beauty industry.
2. Packaging - The trend towards more sustainable packaging in the beauty industry presents an opportunity for disruptive innovation in the packaging industry.
3. Plant-based Products - The increasing popularity of plant-based skincare options signals an opportunity for disruptive innovation in the plant-based products industry.