Los Angeles-based streetwear brand ROSE IN GOOD FAITH goes nostalgic with its disposable camera photos of the Spring/Summer 2018 capsule. From graphic-heavy and typography-curious tees to punk-influenced activewear essentials, the collection is the epitome of grungy and sporty.
ROSE IN GOOD FAITH set the backdrop canvas for its grainy disposable camera photos to be a live music venue in LA — The Echoplex. Tapping into its roots and music culture, the label shot the lookbook for 'Ultra-Violence' on a 35mm during the soundcheck of post-hardcore band Underoath. Situating ROSE IN GOOD FAITH's designs within the music scene is definitely a way for the brand to connect on a larger scale with its image and consumer, ultimately broadening its narrative as a streetwear brand.
Photo Credits: Akiva Alpert
Disposable Camera-Shot Lookbooks
ROSE IN GOOD FAITH Boasts Its Line with Disposable Camera Photos
Trend Themes
1. Disposable Camera Lookbooks - Brands are taking a more nostalgic approach with the use of disposable camera photos to showcase their products, giving a new life to an old technology.
2. Nostalgic Marketing - Nostalgia-driven marketing initiatives connect with consumers on an emotional level, creating a more profound bond with brands and potentially increasing customer loyalty.
3. Fashion and Music Collabs - Collaborations between fashion and music cultures have become increasingly popular, offering the opportunity for both industries to showcase their brands and products in new and innovative ways.
Industry Implications
1. Fashion - Fashion brands are utilizing new and innovative ways, like disposable camera lookbooks, to showcase their products to consumers and stay ahead of the trends.
2. Music - Music culture has become a significant marketing opportunity for fashion brands to connect with consumers, expand their reach in the market and increase sales.
3. Photography - New and innovative photography techniques, such as disposable camera photos, are being used in fashion marketing, presenting an opportunity for growth and exploration of the photography industry.