With Pride Month about to kick off on June first, you'll want to get your hands on all the new items in Disney's Rainbow Collection. Best of all, the new collection helps to support the LGBTQ community.
Disney's Rainbow Collection is a limited-edition Pride line that is currently available. The new lineup basically gives Mickey a rainbow-hued makeover to create Disney-branded products such as the Mickey Mouse Travel Tumbler, the Heart Hands Baseball Cap, and the Mickey Mouse Rainbow Pin. When you purchase an item from the new line, Disney will donate 10 percent of the proceeds to the Gay, Lesbian and Straight Education Network (GLSEN), which is "the leading organization working to create safe & LGBTQ-inclusive K-12 schools."
Pride-Themed Disney Collections
Disney's Rainbow Collection is Here Just in Time for Pride
Trend Themes
1. Pride-themed Merchandise - Create and promote pride-themed merchandise that supports LGBTQ organizations.
2. Cause-driven Collaborations - Collaborate with non-profit organizations to create limited-edition collections that drive awareness and support for a cause.
3. Corporate Social Responsibility - Incorporate social responsibility initiatives into brand strategies to support communities and foster positive change.
Industry Implications
1. Retail - Retailers can introduce pride-themed collections and collaborate with LGBTQ organizations to drive sales and support causes.
2. Fashion - Fashion brands can create pride-inspired clothing and accessories while partnering with LGBTQ organizations to amplify inclusivity.
3. Entertainment - Entertainment companies can launch limited-edition merchandise lines that support social causes, such as the LGBTQ community during Pride Month.