When loyalty programs are easily accessible and one can build points on-the-go, it is more likely for consumers to be engaged– Disney Rewards is a great example of a program like that.
Disney Rewards allows one to earn points and rewards through a Visa credit card. One can choose between two options – the Disney Premier Visa Card and the Disney Visa Card. Aside from the traditional incentives that credit card companies provide to entice consumers, the Disney Rewards cards also bear something special. With them, one can earn Disney Rewards Dollars. When these build up, the cardholder can redeem them for an extensive amount of things – from airline travel, Disney Theme Park tickets and resort stays to Disney & Star Wars movie tickets, Disney store items and more.
Credit Card-Based Loyalty Programs
Disney Rewards Boasts Two Types of Visa Cards for Rewards
Trend Themes
1. Credit Card Loyalty Programs - Disney Rewards sets an example of accessible credit-based loyalty programs that offer special rewards such as Disney Rewards Dollars.
2. Visa Rewards Cards - Disney Rewards provides two types of Visa Cards offering points and reward systems that incentivize consumer engagement.
3. Rewards-based Credit Cards - Disney Rewards offers unique rewards-earning opportunities through their Visa credit-based loyalty programs.
Industry Implications
1. Banking - Credit card companies could explore partnering with popular brands to offer exclusive rewards programs like Disney Rewards.
2. Entertainment - Entertainment companies could introduce credit card loyalty programs to incentivize purchases that offer rewards for consumers.
3. Travel - Travel companies could create custom rewards-based credit cards that incentivize customers to book with their brand.