Prepare to see more pirates and princesses on the high seas in the form of the Disney Dream! The Disney Cruise Line will be adding another family-friendly ship to its fleet which will about 40% larger than siblings including the Magic and Wonder. One feature on the Disney Dream cruise you won't find on other ships is a see-through "watercoaster," the AquaDuck!
The Disney Dream, launching from Port Canaveral, Florida, will stand 14 decks tall with 1,250 staterooms for up to 4,000 passengers. Her maiden voyage is scheduled for January 26, 2011. Dream cruises will be three, four or five nights in the Bahamas with all cruises stopping at least once at Disney's private Castaway Cay island.
Luxury Fantasy Ferries
The Prodigious Disney Dream Will Set Sail in January 2011
Trend Themes
1. Family-friendly Cruises - There's an opportunity for other cruise lines to add more family-friendly features and activities to the experiences they offer.
2. Innovative Water Attractions - The success of the AquaDuck proves a demand for exciting and innovative water park attractions on cruises and at other attractions.
3. Themed Cruises - Disney's themed cruises, such as the Pirates of the Caribbean-themed activities, point to the potential for other cruise lines to offer niche themed cruises to attract specific groups of customers.
Industry Implications
1. Cruise Lines - Cruise lines can innovate and differentiate themselves by incorporating more unique features and activities to appeal to a wider range of customers.
2. Water Parks - Water parks could expand on their existing offerings by creating exciting and thrilling water attractions, such as the AquaDuck, that appeal to a broad audience.
3. Entertainment - Entertainment companies can take a cue from Disney's highly successful themed cruises and consider implementing new ideas for entertainment offerings to engage customers in memorable and interactive experiences.