A new punishment is in order for Thai police officers who break the rules. They will be forced to wear hot pink armbands adorned with hearts and a "Hello Kitty" as a mark of shame, punishment by humiliation.
Officers caught littering, parking illegally, or arriving late are some of the punishable offenses. Police caught breaking the law will be subject the same fines and penalties as any other members of the public.
Implications - With so many new problems arising each day in modern society, consumers are looking for creative ways to solve them. Products that introduce a more entertaining element to practical problems are appealing to those who want to have fun while completing their responsibilities.
New Law Enforcement Tactic
Hello Kitty To Discipline Thai Police
Trend Themes
1. Humor-based Disciplinary Measures - Opportunities for disruptive innovation exist in creating new, creative, and entertaining ways to discipline individuals who break the rules.
2. Shame-based Punishments - There is a potential for disruptive innovation in developing alternative methods of punishment that utilize shame and public humiliation.
3. Personal Expression in Discipline - Innovation opportunities can be found in allowing individuals to express their individuality even within disciplinary measures.
Industry Implications
1. Law Enforcement - Disruptive innovation opportunities exist within the law enforcement industry to create more effective and engaging disciplinary measures.
2. Fashion and Accessories - The fashion and accessories industry can explore disruptive innovation by designing unique and customizable disciplinary accessories.
3. Entertainment and Recreation - Innovation opportunities can be found within the entertainment and recreation industry by incorporating disciplinary elements into games and activities.