Graffiti is a popular art form to tell a story and raise awareness about a social issue. This art form is used in these new ads for Directions Youth Services Centre.
The center is operated by Family Services of Greater Vancouver and provides Vancouver's homeless youth and youth at risk with professional help and support to turn their life around for the better and get off the streets.
Rethink Communications, Vancouver came up with these powerful ads which communicate that "Every kid on the street has a story," by showing a homeless young person with a background of street art that tells his or her story.
The campaign explains that "Many of the homeless youth on our streets have escaped from homes filled with abuse and violence."
The ads show homeless youngsters who had to deal with homophobia, alcohol abuse, and sexual abuse.
The campaign is photographed by Lindsay Siu with art direction and illustration by Carson Ting and creative direction by Ian Grais and Chris Staples.
Great job from the whole creative team. Please support your local youth center and help these lost souls to a brighter future.
Graffitisements
Street Art Used in Canadian Youth Services Centre Ads
Trend Themes
1. Graffitisements - Using graffiti as a powerful storytelling tool in advertising.
2. Youth Homelessness Awareness - Raising awareness about the issue of youth homelessness through creative advertising.
3. Collaborative Advertising - Combining different forms of creative expression to convey a message in advertising.
Industry Implications
1. Non-profit Organizations - Non-profit organizations that focus on helping homeless youth could use creative advertising campaigns to increase awareness and encourage support.
2. Creative Services - Creative agencies could partner with non-profit organizations to create impactful advertising campaigns that raise awareness about important social issues.
3. Street Art - Street art could be used in advertising campaigns as a disruptive innovation opportunity to tell powerful stories and convey important messages.