diptyque's Summer Essentials Collection is relaunching this June with a few formula updates and a new artist partnership. The collection celebrates the natural beauty of the Mediterranean with fragrances reminiscent of the area.
The fragrance brand partnered with French artist Matthieu Cossé to create motifs throughout the collection packaging for a sense of cohesion. Similar to last summer, the Essentials range includes the vibrant Ilio Eau de Toilette and Ilio Hairmist, which features prickly pear and jasmine scents. The collection also includes the Citronelle Candle and Diffuser Insert, and a trio of Citronelle, Verveine, and Feuille de Lavande mini candles. The range is complete with Ctironlelle & Geranium Summer Body Spray and a multi-use Vinaigre de Toilette.
Summer-Ready Mediterranean Scents
diptique's Summer Essentials Collection Relaunches
Trend Themes
1. Mediterranean Fragrances - Opportunity for fragrance companies to launch fragrances that have Mediterranean scents and partner with artists to create a sense of cohesion in their packaging.
2. Artist Collaborations - Opportunity for companies to partner with artists for packaging and overall branding to create a distinctive edge for their brand and products.
3. Summer Essentials Collection - Opportunity for fragrance companies to create summer collections and launch them every year as essential summer products for consumers.
Industry Implications
1. Fragrance - Opportunity for fragrance companies to innovate with new scents and collaborations to create unique, seasonal collections that garner customer loyalty.
2. Art - Opportunity for artists to partner with companies to enhance their branding and packaging, and reach wider audiences through companies' customer base.
3. Retail - Opportunity for retailers to offer seasonal collections as a way to enhance their product lines and draw in more customers for a limited time.