In-person holiday events may be cancelled this year, but that's not stopping Dior's 'Golden Nights' collection from giving consumers something to get excited about. Consumers are spending more time indoors than ever, making now a great time to experiment with makeup looks, and perfect one's application technique. Those looking to do so may be interested in this new collection, as it arrives with all the glitz and glamor one needs to elevate a look.
According to Dior's Creative Director, Peter Phillips, "Golden Nights’ puts a twist on the holiday classics." The line is comprised of a black and gold-inspired colorway with chic and festive motifs, with inspiration being drawn from sparkles, crystals, snow flakes, and other seasonal delights.
Glittering Chic Holiday Cosmetics
Dior's 'Golden Nights' Collection Was Inspired by the Season
Trend Themes
1. Virtual Holiday Events - As in-person holiday events are cancelled, there is an opportunity for the beauty industry to innovate virtual experiences focused on makeup application and experimentation.
2. At-home Glam - As consumers spend more time at home, there is an opportunity for the beauty industry to create products and services that focus on at-home glam and elevating everyday looks.
3. Glitter and Sparkle - With Dior's 'Golden Nights' collection, there is a trend towards glitter and sparkle in holiday cosmetics that could be expanded on by the beauty industry.
Industry Implications
1. Beauty - The beauty industry has an opportunity to create virtual experiences and at-home products and services centered on holiday makeup looks as in-person events are cancelled.
2. Retail - Retailers could tap into the trend towards glitz and glamor in holiday cosmetics by stocking products similar to Dior's 'Golden Nights' collection.
3. Marketing - With the trend towards at-home glam, marketing firms could focus on campaigns that market the convenience of at-home makeup experimentation for the busy working professional.