From the Spring/Summer 2011 collection, the new Dior Homme Sweat High Sneakers are a pair of comfy cotton kicks.
The stylish shoes feature a mix of white leather and soft gray fleece with accents of navy and red stripes. The design is light and simple and features an haute high-top style. The Dior Homme Sweat High Sneakers have a super clean look, perfect to kick around in for the warm summer weather.
Implications - The fashion industry is trying to elevate some of their staple wares to high-end level as a way to generate more revenue. They're accomplishing their goal through clever marketing. Corporations in other industries may similarly charge higher premiums for their goods if they advertise their wares as though they're extremely exclusive and valuable.
Couture Cotton Kicks
The Dior Homme Sweat High Sneakers are a Pair of Haute High Tops
Trend Themes
1. Elevated Staple Wares - Opportunity for businesses to elevate their regular products to high-end level to generate more revenue by clever marketing.
2. Exclusivity Marketing - Opportunity for businesses to charge higher premiums for their goods by advertising them as extremely exclusive and valuable.
3. High-end Athleisure - Opportunity for businesses to tap into the growing trend of high-end athletic-inspired fashion.
Industry Implications
1. Fashion Industry - Opportunity for fashion companies to elevate their staple wares and implement exclusivity marketing to increase revenue.
2. Luxury Goods Industry - Opportunity for luxury goods companies to utilize exclusivity marketing to charge higher premiums for their products.
3. Athleisure Industry - Opportunity for athleisure brands to develop high-end athleisure products for the fashion-conscious consumer.