The house of Dior is celebrating the upcoming fall season with its Dior Blue Tie collection of navy beauty products. The legendary Christian Dior once famously called navy blue ‘summer black’ and "the only color which can ever compete with black."
It seems that Mr. Dior’s words have never been truer than this season, as the fashion house has definitely got a case of the blues. Navy blue is a constant theme in the entire Fall 2011 beauty collection, including makeup and nail polish.
The Dior Blue Tie collection is the creation of by Dior’s new makeup ambassador Andrew Gallimore. With eyeshadow palettes containing navy and gray shadows and eyeliners in shades called Carbon and Navy, it’s easier than ever to create the ultimate smoky eye.
Of course, Dior is known for its great collection of nail polishes and the Dior Blue Tie collection is certainly no exception. The fall line contains 3 new shades: Tuxedo (a dark shimmery blue), Blue Denim (a creamy medium blue shade) and Beige Safari (which acts as a great foundation for nails to make the blue shades pop and also ensure you don’t have a blue tint after removing the darker polishes).
Bold Blue Beauty Buys
The Dior Blue Tie Collection is a Sultry Addition to Your Fall Makeup
Trend Themes
1. Navy Beauty Products - The popularity of navy blue beauty products presents an opportunity for the cosmetics industry to explore and innovate in this unique color palette.
2. Fall 2011 Beauty Collection - The release of a seasonal beauty collection brings opportunities for cosmetic companies to introduce new products and capitalize on seasonal trends.
3. Ultimate Smoky Eye - The demand for easy-to-use products that help create the perfect smoky eye look presents an opportunity for the makeup industry to develop innovative eyeshadows and eyeliners.
Industry Implications
1. Cosmetics Industry - The cosmetics industry can capitalize on the trend of navy beauty products and create a range of innovative products in this color palette.
2. Fashion Industry - The release of seasonal beauty collections presents opportunities for the fashion industry to collaborate with cosmetics brands and create cohesive looks for runway shows and campaigns.
3. Makeup Industry - The demand for products that aid in creating the perfect smoky eye look opens up opportunities for the makeup industry to develop innovative eyeshadows, eyeliners, and applicators.