The Dimepiece SS 2012 collection is a bold throwback to the iconic grunge style of the mid 90s. The line is titled 'The Drug & The Dream,' perfectly encompassing the spellbinding dualities of the series. The collection features a slew of neons, florals and color blocks.
The L.A-based company is notorious for the outlandish patterning and incorporation of surreal subjects. Dimepiece aims to transform standard ideals and outreach conventional bounds. The Drug & The Dream line pushes for nonconformist reign with rebellious strength. The apparel is a charming vision of acid punk-meets-society woman. The line boasts very feminist attributes, lending the fans a bossy attitude.
Memorable pieces from the line include the dark-hued floral skirt suit, sprinkled with subtle burgundy marijuana leaves, and the extreme mullet daisy chiffon top.
Grunged-Out Neon Lookbooks
The Dimepiece SS 2012 Collection is Rough Around the Edges
Trend Themes
1. Grunge Revival - Opportunity for brands to tap into the nostalgia of 90s grunge fashion and create collections that resonate with the current market.
2. Rebellious Feminism - Chance to cater to the growing demand for fashion that empowers women and promotes a strong, independent attitude.
3. Surreal Pattern Mix - Innovative designs that combine unconventional patterns and surreal imagery to create visually striking and unique garments.
Industry Implications
1. Fashion - Fashion brands can explore the grunge revival trend and experiment with rebellious feminist designs to capture consumer interest.
2. Apparel Manufacturing - Opportunity for apparel manufacturers to offer services that specialize in creating garments with surreal pattern mixes for fashion brands.
3. Fashion Marketing - Marketing agencies can help fashion brands convey the nostalgia of grunge revival and the message of rebellious feminism through compelling campaigns.