adidas invests in 13 start-ups as part of its new sports accelerator in Paris and one of the participants is Overtime—a new digital sports network that is geared toward drawing the attention of the Gen Z user.
Overtime boasts over 25 original shows and the platform is dedicated to bringing users more than 250 minutes of content a month. To date, the digital sports network has had much success. Founded in New York City, the service has more than one billion views per month and more than 15 million followers across a total of seven platforms.
To cater to the next generation of sports fans, Overtime utilizes new technology, experiments with new formats, and engages with a variety of platforms in innovative ways.
Gen Z-Targeted Sports Networks
Overtime, a Digital Sports Network, is Part of adidas' Accelarator
Trend Themes
1. Gen Z Sports Networks - The rise of sports networks, such as Overtime, targeted towards Gen Z offers a disruptive innovation opportunity for media companies to cater to this demographic group.
2. Digital Sports Content Creation - There's an opportunity for startups to create a new wave of digital sports content platforms that cater to specific demographics and interests.
3. Innovative Sports Engagement Platforms - As sports fans become more digitally-inclined, there's opportunity for innovative engagement platforms that create new and engaging ways for fans to interact with their favorite teams and players.
Industry Implications
1. Media - Media companies have an opportunity to leverage technology and new formats to create targeted sports content for Gen Z and create new advertising revenue streams.
2. Sports - The sports industry can create new opportunities for fan engagement and revenue streams by partnering with startups that offer innovative engagement and content platforms geared towards specific demographics.
3. Technology - Investing in new sports technology provides opportunities for innovation in sports content creation and fan engagement that cater to the digitally-inclined sports audience.