Digital fashion house The Fabricant has gained recognition in the discipline of designs thanks to its striking and experimental launches—its most recent release, a digital overcoat, will prove a continuation of the brand's pioneering vision. The project is completed in collaboration with designer Toni Maticevski. The garment is called the 'Animator Overcoat' and the futuristic silhouette is an example of "unisex haute couture."
The Fabricant and Toni Maticevski introduced the concept of "digi-couture" with this release. The silhouette of the digital overcoat is characterized by spiky elements that communicate hostility. The designers derived inspiration from sea urchins for the detail to "carry a message about the perceived hostility of digital spaces."
Individuals were invited to virtually try on the Animator Overcoat at Australian Fashion Week.
Sea Urchin-Informed Digital Overcoats
The Fabricant and Toni Maticevski Collaborate on a Launch
Trend Themes
1. Digi-couture - The concept of 'digi-couture' is introduced with the release of the Animator Overcoat, opening up opportunities for more digital fashion designs.
2. Sea Urchin-inspired Design - Sea urchin-inspired design seen in the Animator Overcoat could inspire trends in fashion and product design for a sophisticated, futuristic look.
3. Virtual Try-on - The virtual try-on of the Animator Overcoat demonstrates the potential for virtual fitting rooms and could disrupt the way we shop for clothes in the future.
Industry Implications
1. Fashion - Digital fashion designs like the Animator Overcoat could disrupt the fashion industry and attract those interested in more innovative and environmentally friendly designs.
2. Product Design - Sea urchin-inspired design seen in the Animator Overcoat could inspire industries such as product design and architecture for a futuristic, avant-garde aesthetic.
3. Retail - The virtual try-on of the Animator Overcoat could lead to exciting new opportunities for developing virtual fitting rooms and changing the face of retail as we know it.