Apple Music has created the Digitial Masters catalog, which organizes all of its master for iTunes songs into one large section on the platform. Through the Digital Masters catalog, users will have a streamlined process to find music that has been optimized to better fit the platform.
A lot of music that is being created is tailored specifically for iTunes, as that is where many consumers go to engage with new music. Approximately 75% of US top 100 songs are mastered for iTunes, and about 71% of the top songs globally are mastered for iTunes. This benefits Apple Music as it provides an automatically popular positon amongst music streaming services. If most music being made is tailored for the platform, that could draw significant interest amongst consumers to change to the platform that music is being created for.
Musically Optimized Streaming Platforms
Apple Music Has Created Its Digital Masters Catalog
Trend Themes
1. Digital Mastering in Music - The trend of digital mastering in music is creating opportunities for streaming platforms to optimize their catalogs and provide a more streamlined user experience.
2. Tailored Music for Streaming Services - The trend of music being specifically optimized for streaming platforms like iTunes presents disruptive innovation opportunities for music streaming services to attract consumers by offering a curated library of optimized content.
3. Streamlined Music Discovery - The trend of organizing music catalogs into sections like Digital Masters enables users to easily discover and access content that has been optimized for the platform, leading to enhanced user engagement.
Industry Implications
1. Music Streaming Services - The music streaming services industry can leverage the trend of digital music mastering to differentiate their offerings and attract users with a curated library of optimized songs.
2. Music Production and Mastering - The music production and mastering industry can capitalize on the trend of tailored music for streaming services by offering specialized services to help artists optimize their music for specific platforms.
3. Digital Content Platforms - The digital content platforms industry can explore disruptive innovation opportunities by developing new features and tools that enhance the user experience of discovering and accessing music that has been optimized for specific platforms.