The video game company Steam has introduced digital gift cards this holiday season, encouraging consumers to give the gift of online convenience.
Prior to this digitized gifting program, fans of the company would have to rely on physical gift vouchers, or, purchase the individual games online, running the risk of potential inconvenience, or disappointment. With the new program, users can simply gift pre-set amounts, which are redeemable through one's Steam wallet. Once the funds have been deposited into the wallet, the user is free to purchase anything from games, to consoles and even merchandise from the brand's online market.
In addition to the voucher, these digital gift cards can be personalized with written messages, adding a slightly more emotional element to the convenient gifting opportunity.
Digital Gaming Gift Cards
Steam is Offering Digital Gift Cards This Holiday Season
Trend Themes
1. Digital Gift Cards - The introduction of digital gift cards by Steam highlights the growing trend of convenient and personalized gifting experiences.
2. Online Convenience - The shift towards digital gaming gift cards demonstrates the increasing demand for easy and hassle-free online shopping experiences.
3. Personalized Gifting - The inclusion of personalized messages on digital gift cards shows the trend of adding a more emotional touch to the gifting process.
Industry Implications
1. Video Game - The video game industry can benefit from embracing digital gift cards as a disruptive innovation that enhances the gift-giving experience.
2. E-commerce - The e-commerce industry can take advantage of the trend of online convenience by offering digital gift cards as a convenient and instant way to shop.
3. Retail - The retail industry can tap into the trend of personalized gifting by incorporating customized digital gift cards into their offerings to create more meaningful shopping experiences.