The Diesel Spring/Summer 2011 ad campaign is huge! With tons of pictures, this campaign is called "Diesel Island: Land of the Stupid, home of the Brave." The previous campaign was all about "being stupid," so I guess they're not giving up on that notion!
Clothing choices feature hot denim looks, khakis and colorful bikinis. The Diesel Spring/Summer 2011 ad campaign makes being stranded on an island actually look fun!
Implications - Businesses that successfully portray their products and services as providing consumers with an unusual or original experience will see big returns from today's market. Consumers are constantly seeking different ways to encounter brief moments of escape from their daily responsibilities.
Stranded Island Ads
The Diesel Spring/Summer 2011 Ad Campaign is About Teamwork
Trend Themes
1. Unconventional Experiences - Opportunity for businesses to create and promote products and services that offer consumers unique and remarkable experiences.
2. Escape From Daily Responsibilities - Potential for businesses to develop offerings that allow consumers to briefly escape from their everyday routines and obligations.
3. Adventure-themed Marketing - Chance for businesses to embrace adventure and use it as a theme in their marketing campaigns to appeal to consumers' desire for excitement and new experiences.
Industry Implications
1. Fashion - Fashion brands can capitalize on the trend by creating clothing and accessories that evoke a sense of adventure and escapism.
2. Travel and Tourism - Travel agencies and tourism companies can tap into the desire for unique experiences by offering adventure-packed itineraries and unconventional travel destinations.
3. Entertainment - Entertainment companies have the opportunity to create immersive experiences, such as escape rooms or interactive events, that allow consumers to temporarily escape from reality.