Jillian Mercado, a fashion reporter who suffers from muscular dystrophy and uses a wheelchair, most likely never thought she would turn out to be a model; but that is exactly what she is in the Diesel Spring 2014 ad campaign. After meeting Nicola Formichetti, the artistic director for the Diesel fashion house, on the job, she noticed a casting call for their upcoming campaign and applied for fun. They got in touch and hired her for the Diesel Spring 2014 ad campaign.
Shot by photographer duo Inez van Lamsweerde and Vinoodh Matadin, the Diesel Spring 2014 ad campaign is set to run in March issues of such magazines as Vogue and Interview. The fact that the photographers or brand didn't hide her wheelchair is exceptional.
Wheelchair-Bound Model Fashion Ads
The Diesel Spring 2014 Campaign Stars Jillian Mercado
Trend Themes
1. Inclusive Advertising - Opportunity for brands to embrace diversity and inclusive representation in their advertising campaigns.
2. Representing Diverse Abilities - Brands have the opportunity to represent and empower individuals with diverse abilities in their advertising campaigns and messaging.
3. Modeling Opportunities for Diverse Abilities - The fashion industry can expand modeling opportunities for individuals with diverse abilities, creating more representation and inclusivity in the industry.
Industry Implications
1. Fashion Industry - The fashion industry has the opportunity to embrace diversity and inclusivity by expanding their modeling opportunities and representing individuals with diverse abilities.
2. Advertising Industry - The advertising industry has the opportunity to represent and empower individuals with diverse abilities in their campaigns, promoting inclusivity and diversity.
3. Photography Industry - The photography industry has the opportunity to showcase the beauty of individuals with diverse abilities and promote inclusivity and representation through their work.