Diesel will officially launch two new home furnishing collections during next week’s Salone Internazionale Del Mobile in Milan, and this online video invite to the launch exhibit gives an appetizing taste of what can be expected.
The furniture and lighting collections feature the trademark aging and dying treatments that are typical of Diesel’s fashion collections and include interchangeable items that can be redressed each season with new covers and accessories for new looks.
The inaugural collections, like Diesel’s previously-launched textile collection, are inspired by rock music and industrial classics. These upscale casual products offer a new alternative to luxury designer interiors.
Diesel have partnered with some of furniture design’s most reputable names, including Moroso, Foscarini and Zucci, to come out with an impressive full range of items from sofas, chairs and cabinets to mirrors, tables, flooring, desk and ceiling lighting, and home textiles.
According to Diesel founder Renzo Rosso, Diesel has set their sights on revolutionizing the furniture industry by bringing a faster pace more akin to the seasonal innovation of the fashion industry. Drop in at the Diesel Penthouse in Milan next week to get an exclusive look at the entire collection before it arrives in stores later this year.
Location:
Diesel Penthouse
Via Stendhal, 34
Milano
April 22nd - 26th, 2009
2pm - 10pm (except April 23rd, 2pm - 8pm)
Fashionable Furniture
Diesel to Launch 2 Collections of Home Furnishings
Trend Themes
1. Seasonal Innovation - The introduction of interchangeable items that can be redressed each season with new covers and accessories opens up opportunities for a faster pace of innovation in the furniture industry.
2. Rock Music Inspiration - The incorporation of rock music-inspired designs in home furnishings presents an opportunity to tap into the trend of incorporating music-inspired elements in various industries.
3. Luxury Designer Alternatives - The launch of upscale casual home furnishings provides an alternative to traditional luxury designer interiors, creating a disruption in the high-end furniture market.
Industry Implications
1. Fashion - The collaboration between Diesel and reputable furniture design names like Moroso and Foscarini demonstrates the potential for synergy between the fashion and furniture industries.
2. Home Furnishings - Diesel's entry into the home furnishings market brings forth innovative designs and the concept of seasonal updates, creating disruption and new opportunities within the industry.
3. Interior Design - The introduction of Diesel's furniture and lighting collections presents an opportunity for interior designers to incorporate edgy, rock music-inspired elements into their projects.