The Diesel Accessories Spring/Summer 2014 campaign shows off the brand's love of on-stage performances. Models Brooke Candy and Tessa Kuragi crowded around a metal pole in the advertisements, mimicking the looks and motions of live striptease acts with a high fashion appeal.
Photography duo Inez and Vinoodh assembled this erotic-minded production. In spite of the sultry motifs at play, the collection of Diesel apparel displayed was slightly conservative.
Aside from studded bras and see-through high-rise tights, both Candy and Kuragi were covered with faded jeans, crop denim jackets, large leather purses and thick undergarments. When paired with the black and white photo finish, the women came across as conservative yet provocative at the same time, a clear indication of Diesel's talent.
Pole Dancing Fashion Campaigns
The Diesel Accessories Spring/Summer 2014 Ads Display Performances
Trend Themes
1. Erotic Fashion - There is a disruptive innovation opportunity for fashion brands to experiment with erotic fashion, which combines provocative elements with conservative designs.
2. Performance-inspired Marketing - Businesses can take inspiration from Diesel's campaign and use performance-inspired marketing, which turns the spotlight on unique talents and skills.
3. High Fashion in Unconventional Places - There is a trend towards incorporating high fashion into unconventional places, such as pole dancing performances, which can be leveraged by fashion brands.
Industry Implications
1. Fashion - Fashion brands have an opportunity to experiment with provocative yet conservative designs, such as those featured in Diesel's campaign.
2. Marketing and Advertising - Businesses can use performance-inspired marketing to showcase unique talents and skills, similar to how Diesel highlighted pole dancing in their campaign.
3. Performance Arts - There is a trend towards incorporating high fashion into unconventional performance arts, such as pole dancing, which creates new opportunities for collaboration and innovation.