This FT How To Spend It fashion feature by photographer Diego Merino brings its nomadic visual inspiration to life with layered menswear pieces and its nature-enriched backdrop. Bearded up-and-comer Steffen Norgaard stars in this rugged portrait series that features warm and cozy menswear pieces.
Steffen poses in a winter-ready wardrobe of chunky knits, heavy cottons and rich furs that are both nomadic and masculine. Showcased in a palette of earthy and neutral hues, these menswear picks by stylist Damian Foxe reference a Nordic visual aesthetic.
In addition to his Viking and lumberjack likings, Steffan Norgaard embodies a sense of power and an eclectic style sense that is synonymous with his outdoorsy character in this editorial by Diego Merino.
Layered Lumberjack Portrayals
The FT How To Spend It Editorial by Diego Merino is Rugged
Trend Themes
1. Nomadic Menswear - Opportunity for creating versatile and functional clothing that can be worn in various environments
2. Layered Fashion - Opportunity for designing multi-functional clothing that can be versatile and adaptable for different seasons and climates
3. Earthy Color Palette - Opportunity for designing fashion pieces using natural and eco-friendly dyes
Industry Implications
1. Apparel Manufacturing - Opportunity for creating multi-functional and eco-friendly clothing for outdoor enthusiasts
2. Sustainable Fashion - Opportunity for designing fashion pieces using eco-friendly and low-impact manufacturing techniques
3. Adventure Travel - Opportunity for creating travel gear and clothing that is functional and versatile for various outdoor activities