What the Dickens? If that's what you said when you entered the Old Curiosity Shop in London, you probably wouldn't be the first.
From the exterior, the Old Curiosity Shop is a gorgeously crafted 16th century piece of architecture. Legend has it, the 1567 building was actually the source of inspiration for Charles Dickens' famous novel about Little Nell who lived with her grandfather in the peculiar store.
A step inside reveals, at first glance, that the interior has nothing to do with Victorian times, and everything to do with funky, Japanese fashion.
The apparel displayed was all hand crafted by talented designer, Daita Kimura who creates fashion for both men and women. The young cobbler's collection includes everything from shoes to T-shirts and accessories.
Dickens Shop Houses Hip Japanese Shoes
Old Curiosity Shop
Trend Themes
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2. Japanese Fashion Influence - Disruptive innovation opportunity: Incorporate elements of Japanese fashion and design into new clothing lines to attract a younger, trend-conscious demographic.
3. Historical Architecture Revival - Disruptive innovation opportunity: Develop immersive retail experiences that blend historical architecture with modern and unique products to attract and engage customers.
Industry Implications
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3. Architectural Tourism - Disruptive innovation opportunity: Create guided tours and immersive experiences that highlight the historical significance of buildings and their connection to art, literature, and fashion.