Nothing brings a smile to a face like a smiling baby. That, and the words, "butt paste." The re-designed, re-launched packaging for Boudreaux's Butt Paste features bright yellow, red and green tubes and a smiling baby, so the packaging and message is hard to ignore.
Since this paste has been featured in People Magazine, on Oprah and endorsed by Angelina Jolie and Brad Pitt, the company could have rested on its laurels. Instead, the company redesigned its packaging to create an inviting, retro-inspired, shelf presence that is far less intimidating than the company slogan: "Let's kick some rash!"
Playful Diaper Rash Packaging
Boudreaux's 'Butt Paste' Brings a Smile to Faces of All Kinds
Trend Themes
1. Inviting Packaging Redesign - Opportunity for companies to redesign their packaging to create a more inviting and retro-inspired shelf presence.
2. Celebrity-endorsed Products - Companies can leverage celebrity endorsements to gain visibility and increase brand recognition.
3. Humorous and Eye-catching Packaging - The use of bright colors, playful design elements, and humorous messaging on packaging can help products stand out on store shelves.
Industry Implications
1. Baby Care Products - Opportunity for baby care product companies to enhance their packaging and messaging to create a memorable and engaging brand image.
2. Consumer Goods - Consumer goods companies can explore innovative packaging designs and messaging strategies to capture consumer attention and differentiate from competitors.
3. Healthcare and Personal Care - Companies in the healthcare and personal care industries can take inspiration from Boudreaux's Butt Paste to create packaging that is both effective and visually appealing.