The highly anticipated Diane von Furstenberg GapKids collection is hitting stores next week on March 15, 2012. Joining the likes of Gucci, Stella McCartney and Burberry, Diane von Furstenberg adds her cheerful style outlook to this collaborative venture. Known for her easy-to-wear wrap dresses, the Belgium fashion designer has created equally chic and casual looks for girls ranging from newborn to fourteen.
The Diane von Furstenberg GapKids collection stylishly applies colors and prints in an age-appropriate way. Nevertheless, grown women will also find themselves drooling over the selection, especially moms. A motif of circles, hearts and flowers are given an almost cartoonish makeover through the use of primary colors.
The designer describes the Diane von Furstenberg GapKids collection to People Magazine: "It is timeless…colorful…effortless. It’s very DVF!"
Childishly Painted Catalogs
The Diane von Furstenberg GapKids Collection is Vibrantly Cute
Trend Themes
1. Designer Children's Clothing - The collaboration between Diane von Furstenberg and GapKids highlights a growing trend towards designer clothing for kids, providing opportunities for disruption in the children's clothing industry.
2. Age-appropriate Styling - The Diane von Furstenberg GapKids collection demonstrates a trend towards age-appropriate styling for children, opening up opportunities for innovation in fashion designs that cater specifically to kids.
3. Fashion for Moms - The Diane von Furstenberg GapKids collection shows a trend towards designing clothing with both moms and children in mind, creating potential for disruption in the fashion industry that caters specifically to this target market.
Industry Implications
1. Children's Clothing - The collaboration between Diane von Furstenberg and GapKids is disrupting the children's clothing industry by introducing designer clothing for kids.
2. Fashion Design - The Diane von Furstenberg GapKids collection represents a shift in fashion design towards age-appropriate and playful styles for children, creating new opportunities for designers to cater to this market.
3. Retail - The Diane von Furstenberg GapKids collection demonstrates the potential for retail stores to target both moms and children by offering stylish and age-appropriate clothing designs for both groups.