Jack in the Box is readying for the holiday season with an exclusive release in partnership with Diamond Supply, a California-based skate shop and streetwear brand.
The "Eat-Leisure" tracksuits feature bold co-branding in white, along with large pockets that are large enough to carry a variety of QSR condiment packs, ensuing Jack in the Box fans are always ready to enjoy their favorite side dish. Adrienne Ingoldt, a representative for the chain, spoke to the collaborative designs, stating "Partnering with an authentic streetwear brand has allowed us to take the Jack in the Box brand experience to the next level by bringing two comforts together like never before."
The Jack in the Box x Diamond Supply tracksuits will be offered through a draw on the NTWRK app, with winners announced on December 9th.
Condiment-Carrying Tracksuits
Jack in the Box is Giving Away Tracksuits from Diamond Supply
Trend Themes
1. Streetwear-qsr Collaborations - Opportunity for QSR chains to collaborate with streetwear brands to create unique merch and clothing.
2. Fashionable Functional Wear - Opportunity to combine fashion and functionality in clothing items such as tracksuits with large pockets.
3. Promotional Social Media Campaigns - Opportunity to engage customers through exclusive giveaways using social media apps such as NTWRK.
Industry Implications
1. Quick Service Restaurants (qsrs) - QSR industry can tap into streetwear culture and create unique merch to attract younger demographics.
2. Fashion - Fashion industry can explore more functional wearables that cater to the younger segment that want more out of their clothing.
3. Social Media Marketing - NTWRK app or other social media platforms can draw in huge audiences and build communities based on product releases and giveaways.