The Bradley watches are a tactile series of dial timepieces that utilize the wearer's sense of touch to tell time using a series of ball bearings and grooved channels. The watch focuses on tactile sensation feedback that diverges from the rise of smartwatches and digital faces.
While analog watches are often a mark of a time before technology, the Bradley timepieces revive the simpler and digital-free design in its wearables. The watch face is free of numbers or hands, instead using two channels that tell time. A ball rolls between the channels to indicate the time that users can either read with their eyes, or touch to feel the time by sensing where the dials are lined up.
Tactile Dial Timepieces
The Bradley Watches Opt for Ball Bearings and Channels to Tell Time
Trend Themes
1. Tactile Timepieces - The rise of tactile timepieces presents disruptive innovation opportunities for the watch industry by offering a unique and engaging way to tell time.
2. Analog Revival - The revival of analog watches presents disruptive innovation opportunities for the wearables industry by providing a digital-free alternative that focuses on simplicity and elegance.
3. Tactile Sensation Feedback - The emphasis on tactile sensation feedback in watch design presents disruptive innovation opportunities for the smartwatch industry by offering a more immersive and interactive user experience.
Industry Implications
1. Watch Industry - The watch industry can benefit from embracing tactile timepieces as a way to diversify their product offerings and attract new customers.
2. Wearables Industry - The wearables industry can explore the analog revival trend as an opportunity to cater to consumers who prefer simpler and more traditional designs in their smartwatches.
3. Smartwatch Industry - The smartwatch industry can incorporate tactile sensation feedback into their designs to enhance user engagement and provide a unique selling point in a competitive market.