Diageo has introduced a trial for a paper-based bottle for Baileys Irish Cream Liqueur. The Baileys paper-based bottle, crafted using Dry-Molded Fiber technology, comprises 90% paper, complemented by a thin plastic liner and foil seal. This innovative packaging solution has been developed in collaboration with PA Consulting as part of the Bottle Collective initiative.
The bottle's design prioritizes sustainability and convenience, allowing users to recycle through standard paper streams without requiring consumers to separate the plastic liner from the paper exterior.
The trial will involve a limited release of 2,000 Baileys mini-format (80ml) bottles at the Time Out Festival in Barcelona, Spain. This test aims to gauge consumer response and gather feedback on the new packaging format, providing valuable insights for future developments and potential wider adoption.