Japanese developer Hit-Point struck gold in the mobile game market in 2014 with the release of its incredibly addictive and adorable game Neko Atsume. Following up this viral hit was no easy task, but the Japanese developer have easily handled the task with the release of its new game Tabikaeru: Journey Frog. This latest release ditches the cat-collecting task of Neko Atsume and instead focuses the player on setting things up for an adventuring frog who will occasionally visit the player with gifts and photos from his adventure. Tabikaeru is currently available on Android and iOS, but only when searched under its Japanese name.
Several reviewers and video game journalists have described the game as incredibly addicting, whimsical and inviting. Developer Hit-Point has struck an innovative chord with gamers as its games have become viral hits that have seen very little change from the very different Japanese market. The developer has explained it has no intention of changing its games to fit a more Western style and are more focused on creating content for the Japanese market.
Adventuring Frog Games
The Developers of Neko Atsume are Returning with a New Frog-Focused Title
Trend Themes
1. Mobile Game Virality - Creating highly addictive and adorable mobile games that go viral, like Neko Atsume and Tabikaeru, can lead to success in the mobile game market.
2. Whimsical Gaming Experiences - Developing games that are described as whimsical and inviting, like Tabikaeru, can attract a dedicated fan base.
3. Cultural Localization in Gaming - Focusing on creating content for specific markets, like the Japanese market, can lead to successful game development for a targeted audience.
Industry Implications
1. Mobile Gaming - The success of Hit-Point's mobile games highlights the opportunities for growth and innovation in the mobile gaming industry.
2. Video Game Development - Developers can explore new ways to create whimsical and addictive gaming experiences, as seen in the success of Hit-Point's games.
3. Localization Services - Providing localization services for game developers can help them tailor their content to specific markets and increase their chances of success.