The Deutsche Kinderkrebsstiftung ad campaign is incredibly powerful. It centers around somber, even hopeless, images of children with their smoking dads. The tag line reads, "Secondhand smoke is firsthand death." It provides a different perspective for smokers. They might not be concerned with their own health, but perhaps the knowledge that they are affecting their children's will spur a change.
Conceived and executed by ad agency Jung von Matt/Elbe, which is based in Hamburg, Germany, the Deutsche Kinderkrebsstiftung ad campaign was art directed by Juliana Paracencio and Daniel Aykurt with creative direction by Felix Fenz. The poignant images were shot by photographer Achim Lippoth and retouched by Al Lapkovsky. They are accompanied by statements like, "I'd love to quite smoking, but my dad won't let me."
Child Smoker Ads
Dangers of Secondhand Smoking Addressed in Deutsche Kinderkrebsstiftung Campaign
Trend Themes
1. Powerful Anti-smoking Ads - The Deutsche Kinderkrebsstiftung ad campaign demonstrates the impact of powerful and emotionally-driven anti-smoking messages.
2. Addressing Secondhand Smoking Dangers - The campaign highlights the need to educate smokers about the dangers of secondhand smoke, particularly in relation to children's health.
3. Changing Perspectives on Smoking - The ad campaign aims to shift the focus from personal health concerns to the influence that smoking has on the well-being of the next generation.
Industry Implications
1. Advertising - Advertisers can explore innovative approaches to create emotionally-driven campaigns that effectively address social issues like smoking.
2. Healthcare - The campaign highlights the importance of educating the public, especially parents and children, about the harmful effects of secondhand smoke and promotes the need for smoke-free environments.
3. Photography and Retouching - Photographers and retouching professionals can collaborate to create impactful visuals that convey powerful messages and raise awareness about critical social issues.