Founded in 2002, Designers Remix Collection is a high-end Scandinavian line of clothing by Charlotte Eskildsen.
Structured tailoring in black and white provides the dramatic tone for the Fall 2010 campaign. Deep, exquisite figures as well as sharp and solid angles are given prominence in the Desingers Remix Collection. This line is not only edgy and sexy, but definitely designed for sophisticated and feminine women.
Implications - Charlotte Eskildsen says that her clothing designs are for "curious women with a lust for life and a willingness to explore their own contradictions." She designs with passion and isn't afraid to try out new things. She states that she wants to create clothing that "re-defines femininity" so that all woman can feel beautiful.
Girl-on-Girl Fashiontography
The Designers Remix Collection Fall 2010 Campaign
Trend Themes
1. Structured Tailoring - Opportunity for disruptive innovation in the fashion industry by creating tailored designs that emphasize sharp angles and solid figures.
2. Black and White Fashion - Opportunity for disruptive innovation in the fashion industry by creating black and white fashion designs that provide a dramatic tone.
3. Feminine Sophistication - Opportunity for disruptive innovation in the fashion industry by designing clothing that re-defines femininity and caters to sophisticated women.
Industry Implications
1. Fashion - Opportunity for disruptive innovation in the fashion industry by exploring new design concepts and re-defining femininity.
2. Marketing and Advertising - Opportunity for disruptive innovation in the marketing and advertising industry by creating campaigns that emphasize structured tailoring and black and white fashion.
3. Retail - Opportunity for disruptive innovation in the retail industry by offering a curated collection of fashion that caters to sophisticated and feminine women.