The latest issue of Dazed & Confused Japan features a fashion series called ‘In the Eye of the Designer,’ where 11 designers have been commissioned to style the looks using only their own designs.
The gallery above shows some of the images in order of appearance: Jeremy Scott, Mikio Sakabe, Bernhard Willhelm (both styling and modeling), Christian Wijnants Band of Outsiders, and Cassette Playa.
How nice to get an idea of how the designers envision their clothes to be worn! Often the professional stylists have their own creative agenda and sometimes create amazing universes that are far from the designer's original idea of a garment. This is a great peep into the designers head.
Designers as Stylists
'In the Eye of the Designer' by Dazed & Confused Japan
Trend Themes
1. Designer Styling - Opportunity for designers to showcase their unique vision by styling their own designs.
2. Collaborative Styling - Increasing collaboration between designers and stylists to align the creative vision and showcase designs as intended.
3. Transparency in Fashion - Consumers' desire for a better understanding of the designer's original vision and how it is intended to be worn.
Industry Implications
1. Fashion Designers - Fashion designers can take advantage of the opportunity to showcase their styling skills and present garments as intended.
2. Fashion Styling Services - Styling services can adapt to the trend by collaborating more closely with designers to accurately represent their creative vision.
3. Fashion Media - Fashion magazines, blogs, and platforms can meet the demand for transparency in fashion by featuring designer-styled looks.