With an old fashioned style, John Varvatos is teaming with Converse to give a unique touch to the Converse Line. This kind of Joint Venture is more popular these days, and helps to add cool to retro vintage style. Take a look at these shoes and see if your next stylish sneakers will have a touch of John Varvatos
Implications - Every design in this line would perfectly match the distressed and vintage feel that is being widely adapted by the rising generation. Jeans are torn to make them seem worn out and shirts are faded and feature characters from retro comics and cartoons. This line is exactly what the distressed look calls for.
Designer Collaboration
The Converse / Varvatos Vintage Collection
Trend Themes
1. Retro Vintage Style - Opportunity for designers to collaborate with brands and create unique, cool retro vintage products.
2. Joint Ventures - Growing popularity of joint ventures between designers and brands to create innovative and distinctive products.
3. Distressed Aesthetic - Increasing demand for products that match the distressed and vintage feel adopted by the rising generation.
Industry Implications
1. Fashion - Fashion industry can explore partnerships with designers to create retro vintage clothing and accessories.
2. Footwear - Opportunity for footwear industry to collaborate with designers and create stylish sneakers with a touch of vintage aesthetics.
3. Retail - Retail industry can capitalize on the distressed aesthetic trend by offering a range of vintage-inspired products to meet consumer demand.