If you like your caviar like you like your art, then this special edition from the Caviar House and Prunier is for you. The caviar comes packaged in a designer tin can - each year featuring a previously unreleased painting by Yves Saint Laurent. The price is £295 for 125g of quality fish eggs.
Implications - Packaging is just as important as the product nowadays, and sometimes can become one of the major selling points for a product. As a way to entice consumers to buy a specific item, designer packaging creates memorability in the fact that consumers can and will want to keep a product's packaging long after the product is used.
Yves Saint Laurent Designer Caviar
Caviar House and Prunier
Trend Themes
1. Designer Packaging - The trend of designer packaging enhances product appeal and creates memorable experiences for consumers.
2. Art-inspired Packaging - Integrating art into packaging design adds value and uniqueness to products, attracting art enthusiasts.
3. Memorable Packaging - Creating packaging that is worth keeping long after the product is used enhances brand loyalty and encourages repeat purchases.
Industry Implications
1. Luxury Goods - Luxury brands can leverage designer packaging to elevate the perceived value of their products and create a differentiated brand identity.
2. Food and Beverage - Food and beverage companies can incorporate art-inspired packaging to enhance the visual appeal of their products and attract art-loving consumers.
3. Consumer Goods - Brands in various consumer goods sectors can focus on creating memorable packaging to stand out in crowded markets and build brand recognition.