Norwood Chapter introduces its latest collection designed for the Spring/Summer 2020 season and it is entitled 'Desierto de Sierra.' The founder and designer of the brand, Ali Sant Q has roots of France and America and turns his attention to his heritage for the season.
The range highlights a strong sense of inspiration from Californian deserts, showcased through staple fashion pieces such as bomber jackets, graphic tees, hoodies, and crewnecks. All of these are completely produced in the core of downtown Los Angeles. The color palette references the spiritual healing stones that recall desert-like landscapes. The stones include jade, amethyst, geode, and citrine -- these stone-influenced hues adown pieces such as shorts with drawstrings, sweatpants, and pullovers. Additional details include plaids, tie-dyes, and camouflage.
Californian Desert-Themed Fashion
Norwood Chapter's SS20 Collection is Entitled Desierto de Sierra
Trend Themes
1. Californian Desert-inspired Fashion - Opportunity for brands to explore and incorporate the unique aesthetic and color palette of Californian deserts into their fashion collections.
2. Locally Produced Clothing - Potential for designers to highlight the significance of locally made fashion by producing their collections in the heart of urban areas.
3. Spiritual Healing Stone Influence - Chance for fashion designers to integrate the healing properties and organic hues of spiritual stones into their clothing lines.
Industry Implications
1. Fashion - Opportunity for fashion brands to tap into the trend of Californian desert-inspired fashion and incorporate it into their collections.
2. Local Manufacturing - Potential for manufacturing companies to cater to the growing demand for locally produced fashion by providing services in urban areas.
3. Jewelry and Accessories - Chance for jewelry and accessory brands to create pieces influenced by the healing properties and color palette of spiritual stones.