When it comes to women breaking a sweat, the sensual connotations are often raging, yet that is not the case when it comes to the Descente Women’s Training SS14 lookbook. Refreshingly down-to-earth, the images that complement the line of activewear for just about any activity ranging from yoga and pilates to muscle toning and aerobic training focus on the flexibility and fashionable nature of each piece.
Starring model Adrianne Ho, the Descente Women’s Training SS14 lookbook focuses nicely on the brand's core slogan, 'Love, Hope, Faith.' Shot both indoors and outdoors. The looks combine bright hues and subtle graphics with technical construction for the best of two worlds. The women's training line is comprised of three groups: Shape, Dynamic and Aero.
Down-to-Earth Activewear Lookbooks
The Descente Women’s Training SS14 Catalog Stars Adrianne Ho
Trend Themes
1. Down-to-earth Activewear - Activewear is shifting towards a more natural, down-to-earth aesthetic instead of being solely focused on seductive energy.
2. Flexible and Fashionable - Activewear designers are striving to create sportswear that is both technical and stylish.
3. Grouped Workout Wear - Activewear lines are categorizing workout outfits based on the specific needs of the activity.
Industry Implications
1. Athletic Apparel Industry - Opportunity for athletic apparel companies to design clothing that appeals to women who prioritize comfort and functionality.
2. Fitness Industry - With the rising popularity of group fitness classes, there is an opportunity for fitness studios to partner with activewear brands to offer workout clothing recommendations.
3. E-commerce Industry - Online marketplaces have a chance to differentiate themselves by offering categorized workout wear based on specific activities.