The Dermablend Brilliant Base is being added as a new primer from the brand that's focused on delivering skincare benefits as well as beauty support for a dual-purpose functionality.
The product is reported to illuminate and brighten the skin, while also leaving it looking refreshed and moisturized for as long as 24-hours. The primer features a blend of antioxidants including vitamins C and E, along also boasting glycerin, shea butter, niacinamide and apricot kernel oil. Priced at $35, the primer is available online and from Ulta Beauty locations.
Senior Brand Manager Angela Ferguson spoke on the Dermablend Brilliant Base saying, "Being known as a pioneer in coverage and skincaring results, Dermablend is excited to introduce Brilliant Base to their product portfolio, as it not only provides skin-first, science-based results, but also creates an effective canvas for long-lasting coverage."
Brightening Beauty Primers
Dermablend Brilliant Base Leaves Skin Looking Refreshed
Trend Themes
1. Skin-brightening Primers - The rise of illuminating primers with skincare benefits presents an opportunity for cosmetic brands to tap into the growing demand for multifunctional makeup products.
2. Dual-purpose Beauty Solutions - Consumers are looking for beauty products that offer both cosmetic and skincare benefits, creating a market for brands to innovate and create dual-purpose beauty solutions like the Dermablend Brilliant Base.
3. Long-lasting Makeup - The demand for long-lasting makeup products is increasing, presenting an opportunity for cosmetic brands to develop products that not only improve the skin's appearance but also last for extended periods.
Industry Implications
1. Cosmetics - The cosmetics industry can capitalize on the trend towards skin-brightening primers by creating innovative products with skincare benefits that appeal to consumers looking for multifunctional beauty solutions.
2. Skincare - The rise of dual-purpose beauty solutions presents an opportunity for skincare brands to create products that not only improve the skin's health but also enhance its appearance.
3. Retail - Retailers like Ulta Beauty can capitalize on the demand for long-lasting makeup by offering a wide range of products that offer both cosmetic and skincare benefits to attract consumers looking for dual-purpose solutions.