ESPA, the UK-based beauty brand founded on a holistic philosophy, recently expanded its product portfolio with the introduction of the new Depuff and Soothe Eye Gel. The lightweight formula offers a cooling sensation that glides over the skin to reduce the appearance of dehydration lines and leaves skin replenished and hydrated.
The Depuff and Soothe Eye Gel is formulated with the brand's Phyto-Complex blend, a combination of chamomile, vitamin E, cornflower, kiwi fruit water, cucumber, and hyaluronic acid that leaves the skin feeling soothed and calm. To use the new eye gel, consumers can apply the product after cleansing and toning by gently tapping a small amount into the eye contour and under-eye area.
Lightweight Cooling Eye Gels
Beauty Brand ESPA Recently Debuted the Depuff and Soothe Eye Gel
Trend Themes
1. Lightweight Eye Gel Formulas - The introduction of lightweight eye gel formulas offers a more comfortable and refreshing alternative for reducing the appearance of dehydration lines.
2. Phyto-complex Blend - The innovative use of a Phyto-Complex blend consisting of natural ingredients like chamomile, vitamin E, cornflower, kiwi fruit water, cucumber, and hyaluronic acid provides soothing and calming effects for the skin.
3. Dehydration Line Reduction - The development of eye gels specifically targeting dehydration lines presents a disruptive innovation opportunity in the skincare industry.
Industry Implications
1. Beauty and Skincare - The beauty and skincare industry can take advantage of the growing demand for lightweight eye gel formulas and innovative ingredient blends to offer effective solutions for reducing dehydration lines.
2. Natural and Organic Products - The natural and organic products industry can utilize the use of a Phyto-Complex blend to create soothing and calming eye gel formulations that cater to consumers seeking natural skincare options.
3. Beauty Spa and Wellness - Beauty spas and wellness centers can incorporate lightweight eye gels with a cooling sensation into their services to provide a relaxing and rejuvenating experience for their clients.