Denise Reytan has made watches a little less practical, but a little less stress-inducing. Her latest jewelry design, the 't1mepeace' (oh, clever) is made entirely out of stainless steel.
The 't1mepeace' is shaped to look like a regular watch, but is non-operational. Denise Reytan made it in hopes people will wear it in place of their regular watch and thereby will forget what time it is and enjoy life.
Implications - Consumers are looking for products that provide a sense of release from the stresses of everyday life, and these pretend timepieces provide a fashionable accessory without the pressure of time constraints. Using the familiarity from a traditional product and altering it slightly to address specific consumer desires is a great way for companies to sell their products.
Pretend Watches
Denise Reytan Makes ‘t1mepeace' for Worry-Free Days
Trend Themes
1. Stress-relief Products - Opportunity to create products that offer a sense of release from everyday stress.
2. Fashionable Accessories - Potential for designing accessories that serve a purpose beyond their traditional function.
3. Altered Traditional Products - Chance to modify traditional products to better align with consumer desires.
Industry Implications
1. Fashion Jewelry - Opportunity for jewelry designers to create fashionable accessories with unique features.
2. Wellness Industry - Potential for stress-relief product manufacturers to tap into the growing wellness market.
3. Consumer Goods - Space for companies to innovate and modify traditional products based on changing consumer needs.