Denis Peterson is a hyperreal artist that captures the harsh realities of the American dream with his paintings. Using only his brush, Denis Peterson manages to capture how hard it can be to make it in America.
Denis Peterson’s paintings deftly illustrate the gap between the wealthy and poor of American society. His paintings of Lamborghinis and country clubs contrast harshly with the images of hopeless and homeless men and women.
Implications - No longer just looking for attractive images in artwork, consumers are looking for designs that feature a deeper meaning. Products that contain a message speaking to society's issues are appealing to those who want to buy products which spark conversation. Companies trying to increase their appeal could focus on this when coming out with new items.
Hyperreal Homeless Renderings
Denis Peterson Captures the Harsh Reality of the American Dream
Trend Themes
1. Hyperreal Art - Expanding on the trend of hyperreal art, artists can create realistic and thought-provoking pieces that capture societal issues.
2. Socially Conscious Design - Creating products with a deeper meaning and a message that addresses social issues can attract consumers who want to support causes through their purchases.
3. Conversation-sparking Products - Developing items that generate discussions and raise awareness about societal disparities can enhance a company's appeal and market share.
Industry Implications
1. Art - Artists can explore hyperrealism as a disruptive innovation opportunity to engage viewers and prompt critical conversations about societal inequalities.
2. Design - In the field of design, incorporating socially conscious elements into products can create disruptive innovation opportunities that resonate with socially aware consumers.
3. Retail - Retailers can benefit from promoting conversation-sparking products that reflect societal issues, attracting consumers who seek products with a deeper meaning and social impact.