For its Fall/Winter 2010 Collection, Japanese brand Deluxe collaborated with Vans to create the Deluxe Vans Chukka Sneakers, which put an upscale spin to the classic mid-top kicks.
With shiny black crocodile skin, a white toe cap and a red leather stripe in the back, these styling shoes pimp out the classic Converse look and streetwear fashion. The cool aesthetic of the Deluxe Vans Chukka sneakers is definitely a pimpin' look for the streets.
Implications - Because it's become increasingly uncouth to advertise for products unnecessarily made from endangered animals, businesses will find success by replicating the look of exotic pelts and chemicals with fairly traded, eco-friendly materials. By ensuring that vulnerable species aren't harmed by the production process, companies can expect their brand to symbolize integrity, which is often enough to drive purchases.
Croc-Rocking Shoes
Deluxe Vans 'Chukka' Sneakers Upgrade Streetwear
Trend Themes
1. Eco-friendly Replication - Businesses that replicate the look of exotic materials with eco-friendly materials will find success and drive purchases.
2. Luxury Streetwear - The combination of high-end materials and classic streetwear styles presents an opportunity for a disruptive innovation in the fashion industry.
3. Ethical Fashion - There is a growing consumer demand for clothing that is produced sustainably and does not harm vulnerable species, providing an opportunity for innovation in the fashion industry.
Industry Implications
1. Fashion and Apparel - There is an opportunity for disruptive innovation in the fashion industry by creating high-end, sustainable, and animal-friendly streetwear.
2. Materials Science - The development of eco-friendly materials that replicate the look of exotic pelts and chemicals presents an opportunity for innovation in the materials science industry.
3. Retail - Innovative retail strategies that prioritize transparency in the production process and eco-friendliness can capitalize on the growing consumer demand for ethical fashion.