The Atlanta-based career Delta Air Lines is currently in the works of creating a plan that offers its passengers free WiFi as soon as next year. It is currently running tests of free wireless internet for members through its existing frequent-flier program with plans in place to expand this much further in 2023.
According to the reports, the airline will be rolling this service out "on a significant portion of its airplanes" before it broadens it to more of its fleet within the upcoming year. Once it is able to be available for all passengers, it will likely require systems in place including a SkyMiles loyalty number to reach its online services. It was noted by Chief Executive Ed Bastian that this is not a new idea and that it has been in talks for years with technical challenges prior.
Free On-Board Wifi Services
Delta Air Lines is Planning to Roll out Free WiFi to Passengers
Trend Themes
1. In-flight Wifi - As Delta Air Lines plans to roll out free WiFi to passengers, there is a trend towards offering in-flight WiFi services for a more connected experience during air travel.
2. Amenities-as-a-service - The move towards free WiFi as an amenity for air travel signals a trend towards amenities-as-a-service where companies can offer added value to consumers through free services and benefits.
3. Customer Loyalty - Delta Air Lines' plan to offer free WiFi to its Skymiles loyalty program members suggests a trend towards rewarding customers and boosting loyalty through free, value-added services.
Industry Implications
1. Airlines - The airline industry may benefit from offering in-flight WiFi as a competitive advantage in the marketplace and as a way to enhance customers' flying experience.
2. Telecommunications - The telecommunications industry may find disruptive innovation opportunities and partnerships in the in-flight WiFi market to develop innovative solutions and provide better connectivity services to air travelers.
3. Marketing - Marketers and advertisers may benefit from partnering with airlines to offer free WiFi services as a way of gaining access to highly targeted audiences and offering value-added services to customers.