To celebrate Back to the Future Day 2015, rideshare service Lyft is offering free rides in a fleet of DeLorean time machines all over New York City.
In the cult classic film Back to the Future, protagonist Marty McFly travels from 1989 to the future. To be more precise, he travels to October 21st, 2015. So according to Back to the Future, the future is here. To celebrate, ride-hailing app Lyft is giving New Yorkers the chance to call a DeLorean time machine to pick them up. Lyft has commissioned a fleet of DMC-12s, the highly recognizable sports car that was transformed into the Delorean time machine by Back to the Future's mad scientist, Doc Brown.
The ability to experience historical pop cultural films, TV and moments online has made cultural nostalgia bigger and more all-consuming than ever before. These DeLorean time machine rides are an example of a brand capitalizing on that nostalgia to create an experience for their customers.
Time Travel Rideshares
These Free Delorean Time Machine Rides Celebrate Back to the Future Day
Trend Themes
1. Cultural Nostalgia Experiences - As online experiences continue to make nostalgia bigger and more all-consuming, companies can capitalize on nostalgia for creating memorable brand experiences for customers.
2. Theme Ridesharing - Using unique themes such as time travel, companies can create experiential marketing campaigns to attract new customers to their ridesharing services.
3. Augmented Reality Rides - By integrating augmented reality technology into ridesharing services, companies can create interactive, immersive, and memorable experiences for their passengers.
Industry Implications
1. Ridesharing - Ridesharing companies can consider creating unique and memorable experiences for their customers by utilizing nostalgia and unique themes.
2. Entertainment & Media - Entertainment and media companies can look for ways to create marketing campaigns that utilize nostalgia and experiential marketing to create buzz and generate interest.
3. Augmented Reality - Augmented reality companies can explore opportunities to expand their technology into ridesharing services to create interactive and immersive experiences for passengers.