One of the most shocking introductions at CES 2018 was announced by computer company Dell as it introduced a Dell jewelry collection. Using old computers, Dell created a collection of gold jewelry from parts such as the motherboard. In partnership with actress Nikki Reed, Dell designed the line entitled 'Bayou with Love' as a limited-edition jewelry collection. All of the pieces are developed in the US and the collection features rings, earrings, and cufflinks that range from 14-18 carats.
The materials used have a much better environmental footprint than traditionally mined gold by 99%, through the gold reclamation process from both Dell and Wistron GreenTech. Not only is the computer company crafting gold jewelry from its old computers, but have announced that its using materials from new electronics as well, aiming to utilize its "closed loop gold process" to create a mass amount of motherboards within the upcoming year.
By 2020, Dell envisions recycling over 100 million pounds of gold and various materials. Working towards this goal, Dell has already recycled over 50 million pounds of materials since 2012.
Upcycled Computer Jewelry
Dell Partnered with Nikki Reed to Create a Dell Jewelry Collection
Trend Themes
1. Upcycling Electronics - The trend of upcycling electronics to create unique and sustainable products presents disruptive innovation opportunities for companies to reduce waste and create new revenue streams.
2. Sustainable Jewelry - The trend of creating jewelry from sustainable materials like upcycled electronics offers disruptive innovation opportunities for the fashion industry to embrace eco-friendly practices and appeal to environmentally conscious consumers.
3. Closed-loop Manufacturing - The trend of closed-loop manufacturing, where companies recycle and reuse materials from their products, presents disruptive innovation opportunities for businesses to reduce their environmental impact and create more sustainable processes.
Industry Implications
1. Electronics Recycling - The electronics recycling industry can capitalize on the trend of upcycling electronics by developing innovative technologies and processes to extract valuable components and materials.
2. Fashion and Jewelry - The fashion and jewelry industry can leverage the trend of creating sustainable jewelry to incorporate eco-friendly designs and attract environmentally conscious consumers.
3. Manufacturing and Supply Chain - The manufacturing and supply chain industry can explore the trend of closed-loop manufacturing to optimize resource utilization and implement sustainable practices across their operations.