The Starbucks 'Deliver It Forward' promotion is being run by the coffee retail brand this year in partnership with Uber Eats as a way for consumers to share a discount with their friends and family.
The promotion works by having patrons place an order via Uber Eats before receiving a special code through email to share with family and friends. This will provide recipients with $10 off their next Starbucks delivery order and can be sent to up to 30 people to make it a wide ranging promotion for consumers to take advantage of.
The Starbucks 'Deliver It Forward' promotion is being run with just 100,000 codes available for consumers to take advantage of and is only available through November 22, 2020.
Seasonal Delivery Promos
The Starbucks 'Deliver It Forward' Promotion is Being Run with Uber Eats
Trend Themes
1. Seasonal Delivery Promotions - Creating limited-time delivery promotions during specific seasons to drive customer engagement and sales.
2. Collaborative Marketing Campaigns - Partnering with popular delivery platforms to create joint marketing campaigns that leverage the reach and audience of both brands.
3. Customer Referral Incentives - Implementing referral programs that reward customers for sharing discounts with their friends and family, encouraging word-of-mouth marketing and customer acquisition.
Industry Implications
1. Food and Beverage - Opportunity for restaurants and food retailers to leverage delivery partnerships to boost sales and drive customer loyalty.
2. E-commerce - Disruptive innovation opportunity for e-commerce platforms to collaborate with popular brands for exclusive delivery promotions, driving customer engagement and increasing sales.
3. Technology and App Development - Opportunity to create referral systems and promotional codes on delivery platforms, enhancing user experience and increasing customer acquisition for app developers and technology companies.